About Alice Kemper
Alice Kemper

About Me

Greetings, I’m Alice Kemper, a distinguished entrepreneur with a track record of success in sales training and management leadership.  Over the past 40 years, I’ve earned accolades such as the Spotlight Award, Sales Person of the Year, Badger Maps Hall of Famer, Top 50 Sales Leaders to Follow, Top 100 Sales Training Experts, guest speaker on over 30 podcasts, and co-author of Heals to Deals: How Women are Dominating in Business to Business Sales. 

There is one recognition you won’t find on walls or published anywhere… I was the 10th woman hired at an 870-person sales force and the 3rd woman promoted to Assistant Sales Manager.  At the time, and for several years later, no woman ever became a Sales Manager… and that’s one of the reasons I left and launched my first business, Sales Training Consultants.

Enter SalesTrainingWerks.com my latest venture.  Our mission is to empower sellers globally to consistently meet and exceed their quotas.  How?  By providing sales managers with bite-sized nuggets of high-impact, high pay-off Done-For-You sales training meetings, energizers, and motivating movie clips. The same type of training used to catapult me and my sales teams to #1 on the Sales Leaderboard.

Forget about the cringe-worthy and boring sales meetings most sellers despise. These are sales meetings sellers actually want to go to!

Sales managers are crazy busy and don’t have time, nor the where-with-all, to design and deliver a sales training meetings that work.

Let’s be real, managing sales teams is a demanding job, and designing effective training sessions is no small feat.  That’s where we come in. 

Our team of expert sales trainers (and I have a great team) took our top-notch big guns sales training and chunked the best of the best down to bite-sized nuggets for sales managers to deliver short bursts of skill boosters. Our objective?  Transform knowledgeable sellers into dynamic selling machines.   

My Story

My mother says I knew I wanted to be a school teacher from the moment I could talk.  I did teach in the public school system for 3 years and began classes for a master’s to become a principal. During those 3 years I learned I couldn’t buy, live and save on a teacher’s salary and needed to do something else.

American Greetings hired me as a sales rep (Bernie Martinez believed in me, thank you Bernie) and within 2 years of excelling in the Tampa sales market, I was promoted to Assistant Sales Manager of the Miami District.  My responsibilities as Assistant Sales Manager was to field ride 4 out of 5 days, coaching and training all 24 sales reps.

Two years later an opportunity with Harte Hanks Communications came my way (a start up company at the time) with 2 inside and 6 outside reps.  I jumped on it, and within 3 years built an inside sales team of 22 to a full call center and and outside team to 33. The next year Harte Hanks asked me to turn around a business unit in Tucson and off I went.

By then, friends were calling and asking me to help with their sales teams.  So, in 1983 I launched Sales Training Consultants.  We’ve since served over 2200 workshops to over 66,500 sales representatives world wide.  With our clients boasting of 5 – 35% sales and productivity increases in 10 short weeks.

Recognizing the evolving needs of sales managers – and after listening in to one too many sales managers leading boring, terrible, sucky sales meetings that sellers complained about non-stop…Sales Training Werks was launched. Impactful done-for-you training sessions covering every skill and topic a seller needs to be successful. If sales managers can read, talk, and tell time – all at the same time – they can lead a skill-boosting sales training meeting to make a difference in the very next sales conversation.

My Personal Life

I’m an avid golfer with a 14 handicap and constantly taking lessons to bring it down, yet it seems to stay there!

You’ll find me at several of the wildlife preserves bird watching, yes you read that right. I’m an amateur ornithologist and keep a growing bird list count.  My binoculars travel to every business engagement, as I never know what will be lurking outside my hotel window or where I’ll find a trail nearby.

I’m passionate about philanthropy and chair the Jewish Women’s Foundation with 85 active trustees granting over 1.75 million dollars to women and children in need.

In what’s left of my free time… I try new restaurants, go to movies and broadway theater, travel (been to the North Pole to photograph the Beluga whales, and the backcountry of Alaska to photograph brown bears within 40 yards of me and my camera), study energy medicine, create jewelry and am a big gym rat.


Another part of my story is my goal to inspire you and your team in the right way. Everything is proven and tested and stays current with the new tools for the new rules of selling. Selling is a noble profession. When your sellers sell well they meet their earning potential and you too get the bonus check you deserve.  In return – it’s a win-win for everyone – you, the seller, the customer and the company.  

Once again, thanks a lot for taking the time to read this. I look forward to connecting with you.