We all know selling in a tough economy can be challenging, but there ARE things you can do to ensure you prosper during these trying times. Here are five more tips for actions you can take to help unlock the potential of your sales activities over the next 90 days.

1. Give something of value today. When we talk about value, we don’t necessarily mean you have to give something of huge monetary away. It also doesn’t have to be your product or service given away. Information is free. Find an article, a reprint, a cartoon that you can share so that you can stay in front of a prospect. Give a cup of coffee, a lottery ticket or give them a call to ask about their daughter’s wedding. Just find something positive to contact them about that doesn’t involve selling. Giving away something today can build a relationship and trust level for tomorrow and the future. It’s a worthwhile investment.

2. Use the power of one. One more action each day can make a difference later. One more phone call, one more email, one more note sent, one more plan, one more question…you get the idea. Before lunch, after lunch, and before you leave at the end of the day are all great times to add ONE more action.

3. Reevaluate your prospect list. Categorize and find out where you are spending your time. And then align your energies and actions to the most likely prospects. What can you do to move them to the next step in your sales process? This may mean you need to adjust your energies and spend less time/effort on your unlikely prospects.

4. Reintroduce yourself to customers you’ve “lost” over the years. You might find a hidden treasure in this group. They were customers once, but aren’t now, only maybe they are ready to return if they were asked. Research what is going on with their company and then reconnect. Remember to focus on the value your product and company can bring to them.

5. Ask for referrals. Tap into reciprocity generosity. As you provide something of value to someone, why not ask, “Who do you know who might benefit from what I do?”  Help the referrer identify prospects by being as specific as possible about the value you provide: “Who do you know who might benefit from increasing xyz or decreasing abc?”   It’s amazing what contacts you might make.

Taking action in tough times is key.

“You cannot change anything in your life with intention alone, which can become a watered-down, occasional hope that you’ll get to tomorrow. Intention without action is useless.” Caroline Myss

Winners find a way to succeed in all economies. With some upfront effort to ensure your actions are effective and efficient, the door to success is wide open!

Let us know about your recent successes and tips you can share to succeed in today’s tough economy.


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